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ABOUT

WHO ARE byDEFAULT?

An exciting new design brand founded by New York designers who collaborate on and create beautiful but intelligent everyday products. Founder Simon Enever is a British born, New York based Industrial Designer with years of experience in consumer product and electronics at several consultancies in Europe and the US, most recently, Fuseproject and Head designer at ECCO design.

WHY A TOOTHBRUSH?

It’s an essential part of our daily routine that is overlooked by most. We invest more than ever in other health gadgets but teeth are ignored, yet damage to teeth is irreversible

WHAT'S THE INSIGHT?

No single brush type, regardless of cost, is best. Dentists simply advise to choose what you feel most comfortable with, that encourages you to brush well, regularly & correctly 

WHAT'S THE BIG IDEA?

modular brush providing a premium experience to all, allowing you to simply & Easily adapt its ergonomics, aesthetics, functionality & performance to match your needs & cherish for life

HOW DOES IT WORK?

Create your own brush, from minimal and manual to flashy and electric

  • CUSTOMIZE-ABLE HANDLE - aesthetic and ergonomic customization
  • UPGRADE-ABLE VIBRATION MOTOR - drop in a vibration module to make it electric
  • RENEWABLE SUBSCRIPTION HEADS - Replacement head mailed every 3 months
  • VERSATILE CAP - protect bristles while mounted to wall or in bag

WHY SHOULD I BE EXCITED?

Its the start of a platform that can revolutionize the industryNew Ergonomic handlesSmart Vibration Modules & Performance head attachments can keep this brush adapting for years

WILL IT BRUSH WELL?

Researching with dentists and partnering with a leading brush manufacturer, we bring the same Soft Dupont bristles, Rubberized Tongue Cleaner & 20,000 RPM Electric motor used by leading brands

IS IT AFFORDABLE?

The basic brush starts at just $19, an electric upgrade adds $20 and head subscription only $4/ cycle, easily competing with manual brush costs and far cheaper than electrics

WHEN AND HOW DO I GET IT?

Its currently Only available to Pre-Order here on until we start production. After honing manufacturing & logistics we ship the brush to youfree of charge in the summer 2014 (September at latest)

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